Ezypay celebrates 25 years of subscription payments
- December 22, 2021 ⎯ 5 mins read
Updated on 22.12.21
Ezypay has achieved a major milestone: 25 years of subscription payments. As a privately owned payments company, founded by George Holman in 1996, we started with the single aim of making recurring payments easy. Since then, we've grown into a thriving international FinTech, servicing more than 6,000 merchants through our growing partner network.
In 1996, George Holman, who owned Vital Fitness Club in Sydney, made the unorthodox decision to introduce a monthly membership option to grow his business. He recognised the need to develop an automated payment method, thereby creating Ezypay. “I chose the name Ezypay because it represented taking something complex and making it easy and if we fast-forward 25 years, we now offer our services in 9 countries, and still our goal is to make something as complex as subscriptions, easy.” said Holman.
“I chose the name Ezypay because it represented taking something complex and making it easy"
George Holman, Founder of Ezypay
Ezypay`s Chief Executive Officer, James Foster, commented on our direction “Our core focus is to continue to innovate in subscription payments, as we have done for the last 25 years. We have heard it loud and clear from businesses that payments should be a seamless part of the customer engagement process. Hence, partnering is the very core of our business strategy.”
“Our core focus is to continue to innovate in subscription payments, as we have done for the last 25 years."
James Foster, Chief Executive Officer of Ezypay
James Foster, who has been with Ezypay since 2017, is incredibly proud of our cloud billing platform, which has been built from the ground-up for integration partners. Over the last 5 years we've invested heavily in our next generation solution, including becoming one of the first subscription payments providers to adopt Mastercard’s tokenised payment security technology.
"79% of our partners rate us 9 or 10 out of 10, in our recent partner survey”
James Foster, Chief Executive Officer of Ezypay
The payments industry has changed dramatically over the last 25 years, and we've been successful all this while because of the continued support from our customers, partners, suppliers, and employees. “It’s been rewarding to see that 79% of our partners rate us 9 or 10 out of 10, in our recent partner survey”, said Foster.
While we have experienced significant growth in the last 25 years, what has remained constant has been our focus on simplifying complex payment processes.
While we have experienced significant growth in the last 25 years, what has remained constant has been our core focus on simplifying complex payment processes while building a great company culture. As we continue to expand our partnerships across new industry verticals and further develop our solution, such as on Australia’s New Payments Platform to make payments even faster, Foster notes that “the future looks exciting.”